Callum stringer
Diffability
(differently abled)
As part of my final major project at university, I decided to battle the stigma's that surround disabilities and those who have them. This project focuses on redefining
the word disability and all of the negative connotations that accompany it.
The word Disability originates from latin, translated it means lack of or absence of ability. Considering this is how we label many people, I decided to make a change.
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Social movement | Visual Identity
Differently abled:
Diffability is a different type of campaign, focusing on people with disabilities ability, it aims to highlight different abilities amongst those in the disability community. Diffability upon pronunciation, is indicative
of a lisp which plays a purposeful part. Diffability is a different type of ability. By removing the prefix dis,
we begin to remove the negative connotations attached to those with disabilities. This idea originated from
my experience of designing for those with additional needs and the inevitable considerations required.
Diffability x Adobe is an awareness campaign that focuses on reminding the general public about
the true capabilities of what those with disabilities can do, as well as encouraging those with
disabilities to find their hidden abilities. All of the posters are designed by individuals with disabilities,
to further emphasise the quality of those who are often considered to have less ability than others.
With winners of the campaign being awarded as well as showcased.
Adobe x Diffability Exhibition:
The Adobe x Diffability live exhibition encourages participants to distinguish between artwork created by those with and without disabilities. Realistically, this is impossible and enforces the need for the viewer to define characteristics of how an artist with a disability designs. This draws parallels to the employment process undertaken by employers. Neither have any notable substance yet ultimately impacts individuals with disabilities. The aim of this project is to promote equality in decision making.
