Callum stringer
Restart Program
Life doesn't end at 50
At a time when many people over 50 are struggling to find employment
this training can provide a valuable lifeline. ReStart is a transformative
14-week program designed to address these challenges head-on.
Initial task
To help promote the Restart program for over 50's the social impact comitte wanted to highlight through posters that people over the age of 50 should be more positive about what is out there. I came up with a few positive and endearing headlines which worked well around the captivating portraits. Taglines such as: 'Life doesn't end at 50' and 'Keeping it thrifty when over fifty'.
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Expanding
on the idea
Further to the great look of the posters, it was decided that this would become a short publication, adhereing to the 'social impact' pillar of the All-In sub brand of the firm. This meant keeping a minimalist yet effective layout and utilising imagery (without manipulation).
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